Loungewear for book lovers

Premium loungewear inspired by literature's most iconic aesthetics.

Join the waitlist to get notified when we launch.

dwam

Scottish word meaning to daydream, drift into reverie.

Do you live between the pages?

Book lovers want cosy loungewear that feels special and well-made, but most book-themed apparel is cheap and kitschy.

dwam studio creates thoughtfully designed fits that celebrate your love of literature with subtle nods , mood-driven palettes, and timeless silhouettes.

Our debut collections launches in 2026. Stay tuned for limited editions, and secret drops for those in the know.

Person sitting in bed reading a book, with a wooden interior and large window showing a forested area outside.

A cobblestone street lined with historic stone buildings and greenery, leading to a tall clock tower in the background.

From the city of literature

dwam studio is based out of Edinburgh, Scotland, the world's first and founding UNESCO City of Literature. Edinburgh's literary heritage is deeply rooted in its history of storytelling.